Five Ways a Virtual Assistant Can Help with Marketing
Does your small business or solopreneurship have a marketing plan?
Here’s how a virtual assistant can help small business owners or solopreneurs with this vital task.
Greetings!
It’s wonderful to see you again! Today, we’re looking at five ways a virtual assistant may help you with marketing for your small business or solopreneurship!
How Can a Virtual Assistant Help
with Your Marketing Services?
Think about this:
How much time are you spending online (or elsewhere!) trying to learn the trends of your market, your clients, and that crazy thing typically called only by its initials (SEO)? Could your time and energy be better spent elsewhere in your business?
Since so much of today’s FREE or low-cost marketing is done online—in a company’s blog or their social media accounts—this will be the main focus in this post!
Many VAs now specialize—to one extent or another—in social media marketing and management.
Social media provides a robust platform for advertising a business of any size, along with its products and services.
Studies show that many prospective customers need to see an advertisement
NEARLY 10 TIMES
before they will even consider investigating the showcased product!
This means that businesses must be strategic with their marketing.
However, many solopreneurs and small business owners find that creating, curating, and maintaining a social media presence takes time and energy…and a certain type of creativity!
This is where your VA can leap to your aid!
Five Ways a Virtual Assistant Can Help with
Your Business’ Marketing!
Again, we’re looking at low-cost, HIGH-IMPACT marketing tools in this post. So, let’s talk about communication with your clients, marketing plans, and related topics!
Likely, you have set up a website for your company, and you communicate regularly with your clients through that site, newsletters (or e-newsletters), and social media. Right?
Additionally, you’ve given some thought to…and perhaps even paid a consultant for…a marketing plan!
Here’s a question to ponder today:
How much time are you,
as a solopreneur or small business owner,
able to give to your marketing plan?
Think on that as we delve into ideas to make this part of your business work better for you!
Let’s explore five key ways a virtual assistant
can develop and execute portions
of your marketing plan!
I even threw in a few bonus ideas...and these only scratch the surface!
Your VA can…
1. Apply your strategic marketing plan across multiple communication channels—social media,
website and blog, newsletters, and other marketing campaigns. And if you don’t have a strategic
marketing plan, they can likely help you create one!
Bonus Tip: A VA can also help curate content for these channels to help you become a thought leader in your circle of influence. Additionally, you can task them with writing, researching, and curating on-brand content for your channels thereby helping to drive traffic to your business.
2. Use social media to showcase your products and services to your community by writing and
scheduling your social media posts as well as designing graphics for those posts.
Bonus Tip: Repurposing current content into fresh campaigns is another niche service a virtual assistant could provide!
3. Perform Search Engine Optimization (SEO) and keyword research to aid internet search
engines in finding your product more quickly and effectively on your website, blog, or online
store. This can even include writing optimized product descriptions for your online catalog!
4. Assist and resource your clients and prospects by moderating comments on your blog or
social media, as well as plan new communication pieces and marketing campaigns based on
customer feedback.
Bonus Tip:
VAs can help ensure that your written content aligns with your brand and is posted frequently to build and maintain a customer following.
5. Update and/or design marketing collateral such as sales funnels and landing pages, as well
as other media. This can include editing/proofreading content you’ve written for clarity,
conciseness, accuracy, grammar, and your brand’s authentic voice.
Remember when I asked you…
...If you have set up a website for your company, and if you communicate regularly
with your clients through that site, newsletters (or e-newsletters), and social media?
...How much time are you, as a solopreneur/small business owner, able to give to your
marketing plan?
What did you conclude? Are you the…
❇ writer,
❇ researcher,
❇ planner,
❇ editor,
❇ proofreader,
❇ layout specialist,
❇ designer,
❇ photographer,
❇ mailing list creator,
❇ mail merger,
❇ curator,
❇ moderator,
❇ correspondent,
❇ developer, and
❇ ad copy writer at your establishment?
How did it feel to realize that you don’t have to
carry your marketing plan by yourself?
To know that there’s someone out there
who can help?
It felt great, right?
So, let’s talk! Contact me at the button below and let me know which parts of your marketing plan and practices create the most stress for you.
I’ll be glad to work with you to manage your existing plan or help devise a new one designed to help relieve your stress while reaching your customers and prospects!
Primer & Scout, LLC
